Home Fundraising Matching Present Reporting | Actionable Metrics & Stories

Matching Present Reporting | Actionable Metrics & Stories

Matching Present Reporting | Actionable Metrics & Stories


The affect of matching reward applications on nonprofit organizations is plain. Latest matching reward experiences point out that 84% of donors usually tend to donate if a match is obtainable, whereas 1 in 3 would give a bigger reward if matching is utilized.

However if you’d like to check out the particular methods company matching advantages your establishment⁠—and have the information you could justify investing in office giving additional⁠—a good matching reward reporting technique is important.

At its core, matching reward reporting includes the systematic monitoring and evaluation of metrics associated to your group’s matching reward fundraising efforts.

This information can embody varied elements, from the variety of match-eligible donors recognized to the overall income collected by means of the applications and past.

And on this information, we’ll stroll you thru the whole lot you could know to start benefiting from your matching reward metrics. This contains:

Able to get reporting? Let’s dive in with the fundamentals of why matching reward metrics matter within the first place.

The Essential Worth of Matching Present Reporting

In line with analysis from Nonprofits Supply, 73% of companies aspire to be data-driven⁠ of their fundraising efforts—however solely 29% of companies really succeed at turning information into motion. On the subject of your nonprofit’s matching presents initiatives, you need to guarantee your crew falls into the latter class.

In spite of everything, a data-driven fundraising technique knowledgeable by your group’s matching reward metrics can go a good distance in empowering your crew to raised…

  • Matching gift reporting dashboardAnalyze donor behaviors and establish rising developments
  • Predict future matching reward fundraising outcomes
  • Goal initiatives based on segmented teams
  • Optimize communication channels for engagement
  • Measure the affect of your matching reward campaigns
  • Monitor matching reward success yr over yr
  • Set up lifelike fundraising objectives
  • And extra!

So in case your group is accepting matching presents with out amassing and analyzing the information every transaction produces, you’re probably lacking out on a ton of worthwhile insights.

Monitoring Matching Items By means of the Conversion Funnel

Of all of the donations a corporation receives, solely a small portion (roughly 1.31% at a median nonprofit) are usually matched by the donors’ employers. However round ten instances that quantity typically qualifies for company matching alternatives.

As a way to uncover the place the discrepancy is available in, you’ll need to have a system in place for monitoring matches as they progress by means of the matching reward course of.

Matching gift reporting through the conversion funnel stages - overview

At any time limit, it is best to be capable to decide what number of presents are at every stage within the conversion funnel⁠—and people totals are a few of your easiest matching reward metrics, to start with!

Whole Particular person Donations

Matching gift reporting through the conversion funnel stages - total donations

First off, figuring out what number of whole donations your nonprofit receives on a month-to-month, quarterly, and yearly foundation will assist your group going ahead. When you might have a sign of your common donation circulation, you’ll be higher ready to measure your matching reward success proportionally.

Whole Donations Flagged as Match Eligible

Matching gift reporting through the conversion funnel stages - match eligible

Out of the donations that you just’ve already obtained, you may know which corporations your donors work for based mostly on the employment info you accumulate in the course of the giving course of.

Use this information to find out which of your donors are eligible to have their donations matched⁠—both by conducting guide analysis or by scanning your info towards a matching reward database like Double the Donation.

Whereas it’s unlikely that all of your matching-gift-eligible donors are doubling their donations, your nonprofit can profit by figuring out what share of your whole donations have the potential to be matched by their employers. And also you’ll know that these are the donors you’ll need to focus your matching reward efforts on!

Whole Matching Items Submitted

Matching gift reporting through the conversion funnel stages - matches submitted

Whilst you may need to leap into measuring the matching presents your nonprofit receives, it’s worthwhile to first decide what number of requests your donors are literally submitting.

Sadly, you may discover that you just aren’t getting the entire matched donations that your donors are requesting.

This hole could boil all the way down to:

  • Matching reward deadlines not being met.
  • Donors having beforehand reached their annual maximums.
  • Your group falling into an ineligible recipient class.
  • Another company stipulations.

Whereas your nonprofit can’t do a lot to shift the particular matching reward standards that corporations arrange, it will probably enable you to regulate your advertising and marketing technique going ahead. For instance, if you happen to see that lots of your donors’ match submission home windows have been closed by the point your crew started pushing to encourage requests, you may make a notice to begin driving match submissions instantly after an preliminary reward is made going ahead.

Whole Matching Items Verified

Matching gift reporting through the conversion funnel stages - matches verified

Earlier than disbursing the cash from an identical reward donation, many corporations that supply these applications require that a corporation verifies that it obtained the worker’s preliminary reward within the first place. This usually includes logging right into a CSR platform and confirming the transaction.

In case you are solely verifying a portion of the matching reward donations that your donors indicated having submitted, then you might be lacking out large time. Maintaining observe of this metric might be helpful for filling in these gaps and uncovering “hidden” matches.

Nevertheless, it’s necessary to notice that, with the continual growth of the matching reward course of by means of auto-submission and different modern performance, many donations are in a position to skip forward of this step with no additional motion wanted.

Whole Matching Items Acquired

Matching gift reporting through the conversion funnel stages - matches received
Lastly⁠, this important metric tracks the matching presents you really obtain.

As soon as the corresponding company donation makes its approach to your group’s checking account, you’ll be able to mark it off as “Match Accomplished!”

High tip: Upon calculating the overall variety of donations that fall into every of the required classes, you’ll need to maintain onto this quantity. Will probably be used to calculate different metrics beneath!

8 Matching Present Metrics Each Nonprofit Ought to Monitor

Past the standing of particular person matching presents, your matching reward coordinator or growth crew ought to check out these really helpful metrics as nicely.

Bear in mind⁠: the metrics you identify as your highest precedence will then turn into your KPIs⁠ (or Key Efficiency Indicators⁠) for outlining matching reward success. We suggest attempting to trace essentially the most actionable info—after which have a plan for a way you’ll use the data you accumulate to extend your matching reward income!

Whole Quantity (and Worth) of Matching Items

The primary matching reward metric represents the mixed depend (and, subsequently, financial worth) of all matching presents obtained inside a particular interval.

When you’ve been monitoring your matches by means of the conversion funnel demonstrated above, this quantity can be comprised of all of the presents that made it to the underside tier. From there, calculate the financial worth by including the sum values of every matched donation.

Ex: Match 1 Worth ($50) + Match 2 Worth ($40) + Match 3 Worth ($200) + Match 4 Worth ($500) + Match 5 Worth ($1,000)…

# of Matching Items = 5
$ Worth of Matching Items = $1,790

These figures present an outline of the size of your group’s matching reward participation and the potential affect in your fundraising efforts.

Matching Present Eligibility Charge

Whereas it’s good to know what number of matching reward donations your nonprofit receives, it’s equally necessary to place that quantity into perspective. To take action, your eligibility price gauges the share of donors in your database who’re marked as eligible for company matching reward applications by means of their employers.

Calculate this determine by dividing your match-eligible donor depend by the overall variety of particular person donors, then multiply by 100 to obtain your share.

Ex: (Match 1 + Match 2 + Match 3) ÷ (Match 1 + Match 2 + Match 3 + Ineligible Present 1 + Ineligible Present 2 + Ineligible Present 3 + Ineligible Present 4 + Ineligible Present 5) = 37.5%

Matching Present Completion Charge

Subsequent, this metric reveals the share of eligible donors who efficiently full the matching reward course of⁠—finally leading to your group receiving a company match.

To calculate, merely divide the variety of accomplished matches by the overall variety of eligible donors, then multiply by 100.

Ex: (Match 1 + Match 2 + Match 3) ÷ (Eligible Present 1 + Eligible Present 2 + Eligible Present 3 + Eligible Present 4 + Eligible Present 5) = 60%

The donors included within the not accomplished facet of issues symbolize your untapped potential and will help inform your methods to encourage extra donors to leverage matching presents.

Sadly, it may be difficult to trace this determine precisely as a result of matches are sometimes fulfilled based on totally different disbursement schedules all year long. However that’s why high automation software program permits you to extra simply comply with matches by means of the method and decide when donors initiated and verified their matches.

Common Matching Present Quantity

This determine will help quantify the imply worth of the matching reward donations you obtain. And to calculate, you’ll be going again to your Whole Quantity of Matching Items and Whole Worth of Matching Items from Step #1⁠—and dividing the latter by the previous.

Ex: $50 + $40 + $200 + $500 + $1,000 (Worth of accomplished matches) ÷ 5 (Variety of accomplished matches) = $358

Understanding the typical greenback quantity of an identical reward to your group will help quantify the worth of your matching reward fundraising efforts. Plus, it will probably present perception into the extent of donors usually partaking together with your matching reward program.

For instance, if you happen to introduced in 50 matching presents, however each was solely price round $10, that’s nonetheless an additional $500 to your group. However chances are you’ll want to begin focusing on your bigger givers and encourage them to look into matching reward applications as nicely!

The upper your matching reward common quantity comes out to be, the extra main donors have probably participated of their employers’ match initiatives to your trigger.

Income Enhance Because of Matching Items

For this metric, your group will decide the rise in whole fundraising income that took place by means of matching presents.

To calculate, start by subtracting the worth of your accomplished matching reward donations out of your whole fundraising income (together with matching presents).

Then, divide your whole matching reward income by the overall income with out matching presents to find out the share improve that your fundraising grew.

Ex: Whole fundraising income ($15,000) – Matching reward income ($2,000) = Income with out matching presents ($13,000)

Matching reward income ($2,000) ÷ Income with out matching presents ($13,000) x 100 = 15.4%

This determine quantifies the extra funds raised as a result of matching reward applications, emphasizing the affect in your total income⁠—and, thus, your mission.

Matching Present Retention Charge

Your group’s matching reward retention price is outlined as the share of donors who full an identical reward in your behalf in a single yr after which repeat the motion within the subsequent yr.

To calculate this determine, you’ll want to find out the variety of matching reward donors who had their presents matched in the newest time interval that additionally had their presents matched within the interval earlier than. So that you’ll have to have been targeted on matching reward reporting for a minimum of two years (or different pre-determined time durations) as a way to set up this quantity.

To take action, divide the variety of donors who made repeat matching reward contributions by the overall variety of matching reward donors from a earlier interval. Then, multiply by 100.

Ex: Repeat matching presents from this yr (Match 1 + Match 3 + Match 4) ÷ Matching presents from final yr (Match 1 + Match 2 + Match 3 + Match 4 + Match 5) = 60%

Like several retention-focused metric, your matching reward retention price assesses the effectiveness of your methods in retaining donors who take part in matching reward applications yr after yr. Bear in mind: it’s at all times the toughest the primary time round!

Progress in Matching Items Over Time

One other useful determine that you may discover after you’ve been monitoring different matching reward metrics for a while is your price of development.

You’ll be able to calculate development in matching presents over time by subtracting the earlier interval’s whole matching reward worth from the present interval’s worth. Divide the outcome by the earlier interval’s worth, then multiply by 100.

Ex: Present interval’s matching reward whole ($3,500) – Earlier interval’s matching reward whole ($2,000) = YOY improve ($1,500)

YOY improve ($2,000) ÷ Earlier interval’s matching reward whole ($2,000) x 100 = 75% YOY development

Recording this specific metric over time helps your nonprofit see the will increase in matching presents as they relate to your total fundraising. As you get extra established in your advertising and marketing and promotional efforts, your viewers will turn into extra accustomed to the chance, and you’ll anticipate to see your matching reward outcomes proceed to development upwards.

Matching Present Fundraising ROI

Matching presents are a wonderful supply of fundraising income for nonprofits. However, as they are saying, it prices cash to earn cash. And although matching presents are primarily free “bonus” donations contributed by donors’ employers to match their very own charitable efforts, it does contain some funding of your group’s time and assets to pursue. Thus, your matching reward fundraising ROI assesses the return on funding to your matching reward efforts.

To calculate, merely subtract the price of managing and selling the chance to your donors from the overall income generated by means of matching presents. Divide the outcome by the preliminary value, then multiply by 100.

Ex: [Revenue generated from matching gifts ($10,000) – Initial cost of matching gift fundraising ($1,000)] ÷ Whole value ($1,000) x 100 = 900%

This determine helps consider the effectivity of your program in producing further funds and can even assist make the case for investing additional into the income supply⁠—reminiscent of with a devoted software program.

Key Insights Gleaned From Matching Present Analytics

Analytics takes your information just a few steps additional than fundamental metrics and might, in flip, present your fundraising crew with some notably helpful (and actionable!) findings. Particularly, matching reward analytics is the facet of reporting that assist uncover underlying developments, patterns, and proposals.

To completely unleash your group’s matching reward potential, analyzing the information produced by means of your efforts to glean key insights is important.

We advise exploring the next really helpful benchmarks.

Optimum Match Communication Timing

The timing of your matching reward appeals is essential. Actually, it’s typically the distinction between a donor taking the following steps to submit an identical reward and your e mail going unnoticed of their cluttered inbox.

By paying attention to the instances when your viewers appears most receptive to matching reward communications, you should utilize the information collected by means of your reporting technique to regulate your timing accordingly.

For instance, research based mostly on Double the Donation information report that matching reward emails despatched anytime inside the primary 24 hours of a donation being made leads to a 53% open price⁠—or 2.6 instances increased than the typical nonprofit e mail open price. However if you happen to discover that your viewers tends to reply notably nicely to match reminders despatched instantly post-donation, be happy to set off automated follow-ups inside minutes.

To not point out, monitoring matching reward responses over months and years will help establish longer-term timing methods as nicely.

As an example, if you happen to discover that you just obtain extra matching presents after your year-end appeals have been made, check out the matching reward advertising and marketing methods you used main as much as December thirty first. When you aren’t already, implement these ways to your fundraising all yr spherical for better matching reward success.

Matching Present Conversions by Advertising Channel

Like timing, the communication channels you utilize to advertise matching presents to your donors could make an enormous distinction. And focusing your assets the place conversions are highest can improve your capability to successfully talk the chance and drive motion.

For instance, if you happen to discover that your e mail click on price is decrease than common, you may need to take one other have a look at the matching reward emails you’re sending. Is it coming out of your nonprofit’s personal area and branded to match your present communications fashion? That’s a should for establishing a way of belief and familiarity together with your supporters.

Alternatively, if you happen to suspect that your matching reward emails are simply getting misplaced in donors’ inboxes, you may need to discover different messaging channels⁠—like SMS.

Excessive-Worth Match Alternatives in Your Database

An automatic strategy to matching presents can save your fundraising crew a great deal of effort and time. However in terms of a few of your highest-value alternatives, you may need to make a extra customized effort to interact about matching presents. So it is best to have a simple approach to establish some of these gems from inside your donor base!

First, decide what defines a “high-value” matching reward alternative. Maybe it’s a serious donor who works for an organization with a very excessive annual matching cap. Although it could be a mid-level donor whose employer affords a particularly beneficiant triple⁠—and even quadruple⁠—match.

By figuring out donors whose matching presents can convey you vital quantities of income, you’ll be able to prioritize engagement accordingly. You could resolve to select up the cellphone, ship a handwritten letter, and even meet face-to-face with a few of these high-value matching prospects.

Main Enterprise Affiliations inside Your Community

Just like the standout people in your help community, you could have just a few corporations that match their staff’ presents to your group. Thus, your main enterprise affiliations are the businesses that make use of notably massive segments of your donor base.

This perception will help inform broader partnership-building methods with companies that align together with your mission, even past your typical matching presents. And keep in mind: your donors, who may fit for among the most philanthropically-minded corporations, might be a few of your biggest advocates!

Driving Outcomes With Matching Present Reporting Instruments

Now that what info to trace and the sorts of insights you’ll be able to pull, what are you able to really do to get began?

When you don’t need to carry out all of the calculations by hand (and belief us: you don’t), equipping your crew with the most effective instruments for efficient matching reward reporting is a should. And meaning Double the Donation’s 360MatchPro⁠—the industry-leading matching reward automation platform.

Matching Present Reporting With 360MatchPro

360MatchPro streamlines all the matching reward course of by robotically figuring out and triggering customized outreach to eligible donors and monitoring their matches from begin to end.

Alongside the way in which, it additionally makes use of your information to investigate developments, present focused suggestions, and produce user-friendly experiences that current your findings in an easy-to-understand manner.

Pre-built experiences throughout the platform embrace:

  • High corporations leaderboard with really helpful actions for pursuing broader company giving objectives
  • Match-eligible donations leaderboard that shows the match-eligible donations with the very best matching reward potential
  • “Ripe for the selecting” eligible however not submitted view that filters for donors marked as match-eligible with a web-based type out there however haven’t but submitted their match request
  • Repeat matching reward filter that pulls an inventory of donors who beforehand had their presents matched however presently have an un-submitted match within the system
  • Marketing campaign Comparisons report that simply compares highest-earning time-boxed fundraising campaigns when it comes to matching reward eligibility
  • Missed Matches experiences that spotlight latest transactions that could be match-eligible, regardless of being marked in any other case or left out in e mail outreach
  • Key statistics, reminiscent of whole emails delivered, open and click on price, match income recognized monthly, whole match income recognized, matching reward engagement stage, whole donor occasions, and extra
  • Breakdown of present match statuses, together with Ready for Donor, Match Initiated, Pending Fee, Match Full, Unknown Employer, and Ineligible

Sample matching gift reporting dashboards

Moreover, 360MatchPro customers can customise totally different views of their “Donations” tab, selecting to configure lists of latest donations based on match eligibility, request standing, and extra.

Subsequent Steps

Knowledge produced throughout the matching reward course of is one among your most dear property⁠—however you could have a system in place for monitoring, storing, and analyzing the data you accumulate.

Get together with your crew to find out which matching reward metrics finest symbolize your group and its fundraising objectives. Whereas every of the above-mentioned analytics can present invaluable insights as they information and inform your matching reward advertising and marketing initiatives, contemplate centering your reporting technique on one or two factors to get began.

From there, set up a plan to trace acceptable information, conduct an evaluation of the data you’ve gathered, and proceed to regulate your overarching plan as wanted.

Continue learning! Develop your information of all issues matching presents with these further really helpful assets:

Matching gift metric reporting is easy with Double the Donation.



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