So, it begins… your year-end-campaign message writing session:

You stare on the clean web page, open final 12 months’s supplies for inspiration, kind a couple of sentences… delete them. You open LinkedIn to see if some other organizations you respect have shared new messages (“Am I already late to the sport?”) You revisit your notes, certainly there’s some great things there! Reduce, paste, then delete once more. Get distracted and end up on Instagram. All of the whereas, your cursor blinks at you, your clean web page an unlimited expanse of white.

Ever been there? Fortunately, this 12 months, you’ve new instruments at your disposal!

We’ve damaged down three steps to take you from a clean web page to a full portfolio of messages, harnessing generative AI as a jumpstart and serving to hand. If entry is allowed by your group’s insurance policies, generative AI instruments like ChatGPT, Bard AI, or Bing AI might help to interrupt you out of your typical messaging and provide you with a basis to work with. These instruments are designed to be conversational in nature, so you possibly can workshop and construct upon every immediate till you’ve a primary draft to make your personal.

No person is aware of your supporters such as you do. AI can’t change the time you’ve put into understanding your donor’s wants, the significance of your mission, or the voice that you simply’ve honed to your group. However it may be a useful new “writing buddy”! Utilizing the steps under, you possibly can minimize out the internal critic and soar forward to the good things: rallying donors to your trigger!

Step One: Create segmented messages to hold by your marketing campaign!

Open that clean doc and begin by answering questions like: “What affect can our donors make by contributing to our mission this 12 months?” “What steps in our strategic plan will we need to announce or spotlight?” or “What worth does our group carry to the neighborhood that no one else can present?” You’ve simply named a couple of key factors to spotlight in your end-of-year marketing campaign!

Upon getting a couple of tough bullets, you possibly can feed them right into a generative AI device to workshop completely different phrasing, even tailoring your message to donor ranges. Revise the messages to suit your model or proceed to feed the AI data to slender in on a marketing campaign message you possibly can carry throughout your platforms. Take into account, instruments like ChatGPT are simplest if you end up hyper-specific in your prompts, together with particulars like phrase depend, call-to-actions, tone, and meant viewers. Strive utilizing “you” statements, placing the AI in your footwear.

📝 Instance Immediate: “You’re a nonprofit targeted on land preservation, emphasizing neighborhood involvement. You’ll be opening three new schooling facilities over the following 12 months. Write three taglines of lower than 100 phrases to encourage donations for an end-of-year giving marketing campaign, every tailor-made to a first-time giver, somebody who provides usually to the nonprofit, and a significant donor.”

🤖 AI Response:

First-Time Giver: “Be part of the Motion: Protect Land, Empower Communities! Your first donation can create a long-lasting affect, nurturing nature and fostering native engagement in our three new schooling facilities. Collectively, let’s defend our planet for future generations.”

Common Donor: “Sustaining Nature’s Legacy: Unleash Your Giving Energy! Your constant help has already remodeled lives and landscapes. Now, as we unveil three groundbreaking schooling facilities, let’s proceed our journey to protect cherished lands and encourage communities.”

Main Donor: “Elevate Conservation, Ignite Change: Unleash Your Philanthropic Imaginative and prescient! Your important contributions have laid the inspiration for achievement. Together with your partnership, we’re set to empower complete communities by schooling facilities, forging a legacy of sustainable land preservation. Let’s obtain greatness collectively!”

From right here you possibly can spotlight phrases that you simply like, weave in your mission assertion, and customise the messaging in order that it suits inside your voice and can resonate together with your donors. With phrases on the web page and your writing juices flowing, take into consideration tips on how to get your message on the market extra successfully!

Step Two: Check out these messages with a social media put up.

A powerful message is nice however have to be tailor-made to the proper viewers. To take the summary concepts produced above and strain take a look at them in a real-world state of affairs, attempt producing a couple of social media posts. As soon as once more, specifics are key when crafting your immediate. For instance, if you wish to attain potential donors on Instagramwho are millennial households, you possibly can emphasize how the following steps of your strategic plan will have an effect on them immediately.

Discover a couple of phrases that repeat within the AI-generated caption? Not likely feeling the copious emojis? No worries, that is only a begin. With 5 examples to select from, you possibly can tailor the message to your wants or discover inspiration in turns of phrase or hashtags you wouldn’t have in any other case thought-about. Now that you simply’re getting the hold of teaching your AI accomplice, you possibly can take these concepts and broaden them throughout your marketing campaign.

Step Three: Construct out your end-of-year marketing campaign portfolio!

An efficient end-of-year marketing campaign speaks to every of your donors individually. This implies optimizing your messages for every platform, from unsolicited mail to Fb adverts. Take into account which demographic of donors, or potential donors, you’re focusing on on every channel, then craft a immediate that asks the device to regulate your message to swimsuit them.

📝 Instance Immediate: “Coming from the identical group, write a letter to an everyday donor who has upgraded their help just lately. Embody a name for donations that emphasizes how their continued help of academic outreach with native universities will foster a brand new technology of biologists to protect our regional ecosystem. Embody an invite to hitch us for a nature stroll on February 16^th. The tone needs to be grateful, private, and pressing.”

By now, you’re not solely filling up a clean web page but additionally studying the ins and outs of crafting an efficient immediate for generative AI (go forward and add “AI immediate engineer” to your resume!) Relying on how you are feeling, you possibly can sign off and take it from right here or you possibly can proceed to feed your content material into the AI device for iterations in your edited copy: “Summarize this e mail in 2 sentences,” “Add extra gratitude,” “Punch up this name to motion.”

Ideally, generative AI is usually a device that speeds your work by breaking you freed from clean web page paralysis–providing you with extra time to attach extra deeply together with your supporters this giving season. By specializing in the high-level technique and permitting these instruments to hurry up your copywriting and iteration course of, you possibly can dedicate extra time to new initiatives like peer-to-peer campaigns, securing main items and matches to your GivingTuesday campaigns, or planning thrilling occasions to carry your neighborhood collectively round your trigger.