Apple is one of the best storytelling firm on the planet. This was the thought that ran by way of my thoughts as I watched Apple current its new merchandise on the WWDC convention.

When it introduces a product, Apple doesn’t simply spend the time telling you what it would do for you; it directs as a lot effort to telling a really detailed story about the way it made the product.

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WHO AM I: Vitaliy Katsenelson was born in Murmansk, Russia, and immigrated to america along with his household in 1991. After becoming a member of Denver-based worth funding agency IMA in 1997, Vitaliy turned Chief Funding Officer in 2007 and CEO in 2012. Vitaliy has written two books on investing and is an award-winning author. Recognized for his unusual widespread sense, Forbes Journal referred to as him “The New Benjamin Graham.” He’s written for publications together with Monetary Occasions, Barron’s, Institutional Investor, and Overseas Coverage. Vitaliy lives in Denver along with his spouse and three children, the place he likes to learn, hearken to classical music, play chess, and write about life, investing, and music. Soul within the Sport is his third guide and first non-investing guide.