Home Fundraising Following up IS fundraising – FundraisingCoach.com

Following up IS fundraising – FundraisingCoach.com

Following up IS fundraising – FundraisingCoach.com


Just a few weeks in the past, I heard that 65% – 70% of gross sales occur throughout the observe up part.

65% – 70%!

The individual sharing this data stated that the majority enterprise house owners get caught chasing the “cream,” simply searching for the three individuals out of ten who’re simple to promote to. Though the vast majority of gross sales is within the extra ten, they ignore them. And surprise why they’re struggling.

True for Fundraising Too

In my expertise, this rings true with fundraising too. Particularly main present fundraising.

Nonprofit leaders and fundraisers too usually search for the “simple” or “new” donors, whereas ignoring the self-discipline of following up with those that haven’t responded. Or who’ve given up to now however not for some time.

In search of new donors is smart. However too usually, the seek for “new” individuals generally is a distraction that results in funding struggles.

The factor is, it’s a wrestle of our personal creation. There might be one other 4 or 5 items within the seven individuals ready for our observe up.

Following up is a kindness

My pal Hilary Blair stated that every time she is second guessing making a observe up name to a prospect, she remembers the individuals she needs would observe up along with her! Would you go to the health club extra usually if somebody adopted up with you? Or get your hair carried out extra repeatedly in the event that they’d name you? I do know I wouldn’t have modified barbers within the pandemic if mine had adopted up persistently.

Remembering she’d be thankful for a observe up helps put her in a greater mindset for calling.

Hopefully it could possibly enable you get into a greater frame of mind too. Following up is a part of the job of fundraising. You don’t should take pleasure in this strategy of following up. But when you must meet payroll or hit particular targets, you’ll be glad you probably did.



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